Privacy Policy

1. Who We Are

This Privacy Policy explains how Simplify Cremations & Funerals (Missouri) (“we,” “us,” or “our”) collects, uses, and protects information shared by families and website visitors.


Our address: 2335 St Joseph Ave, St Joseph.
If you need to reach us about this policy, please contact us at our main office number.


2. Information We Collect

We collect information in several ways when you visit our website or submit an inquiry:

Information You Provide

  • Name

  • Phone number

  • Email address

  • Details about your inquiry

  • Payment information (if you complete an arrangement online)

Information Collected Automatically

  • IP address

  • Device and browser type

  • Pages visited

  • Form activity

  • Location inferred from IP

  • Call recordings (when you call our phone line)

  • SMS interactions (including automated replies)

  • Log data from our CRM and website tools

  • Tracking data used for marketing and advertising performance

We use industry-standard tools, including Google Ads, analytics tools, and CRM tracking through our partner platform.


3. How We Use Your Information

We use information to:

  • Respond to your inquiry and communicate with you

  • Provide services you request

  • Improve our website and advertising

  • Track call quality and service performance

  • Process payments when applicable

  • Support internal operations

  • Prevent fraud or misuse

  • Comply with legal and regulatory requirements

We may also use data for remarketing or audience optimization, even if this is not active at all times.


4. How We Share Information

We do not sell your personal information.

We may share information only when needed to:

  • Fulfill a service you requested (e.g., third-party cremation partners, transport partners, or support vendors)

  • Support CRM automations and internal tracking

  • Comply with the law or respond to legal requests

Any third party we work with is required to protect your information and use it only for the purposes we specify.


5. Call Recording Notice

When you call our phone number, your call may be recorded for quality assurance, training, and documentation.
By contacting us, you consent to this practice.


6. SMS, Email & Automated Communication Consent

When you submit your phone number or email through our website or forms, you agree that we may contact you through:

  • Phone calls

  • SMS text messages

  • Emails

  • Automated or pre-recorded messages (as allowed)

Message and data rates may apply.
You may opt out at any time by replying STOP to SMS messages or using unsubscribe links in emails.

This section is included to comply with TCPA, CASL, and general consent requirements.


7. Payments and Security

If you complete an arrangement or make a payment online:

  • Your payment information is encrypted

  • We do not store your full card details

  • Transactions are processed through trusted third-party providers

  • We take reasonable steps to protect personal information from unauthorized access


8. Data Retention

We keep your information only as long as needed to:

  • Provide services

  • Maintain internal records

  • Meet legal or regulatory requirements

After this, information is securely deleted or anonymized.


9. Not a HIPAA-Covered Entity

We protect your information with care, but funeral homes and cremation providers are not HIPAA-covered entities.


This means HIPAA rules do not apply to the information you provide.


10. Your Choices

You may:

  • Request access to your information

  • Request correction of inaccurate information

  • Opt out of SMS or email marketing at any time

  • Ask how your data is used or stored

To make a request, please contact us at our main office number.


11. Cookies & Tracking

Our website and advertising tools may use:

  • Cookies

  • Pixel tracking

  • Analytics tools

  • Call tracking numbers

  • Advertising measurement tools (e.g., Google Ads)

These help us understand which pages are helpful and how families find us.
You may disable cookies through your browser settings, though some features may not function fully.


12. Children’s Privacy

Our services are intended for adults making funeral or cremation arrangements.
We do not knowingly collect information from children under 13.


13. Updates to This Policy

We may update this Privacy Policy from time to time.
The updated version will always be posted on this page.